Ticketing for the smarter rail journey
All change for the rail traveller
The rise of the connected consumer means we are facing a fundamental change in how customers purchase tickets. Armed with mobile technology, travel information and ticketing will be available to consumers regardless of location. But that’s the easy bit, the real challenge lies in how companies in the future will need to collaborate differently to add more value to the rail traveller’s experience.
Atos puts integration at the centre of its proposition. This position paper from Tony Lacy, Head of Global Strategy and Business Development, is from his presentation at the Rail Revenue Event, Amsterdam, November 2012, and examines some of the major IT infrastructure issues that will revolutionise rail ticketing over the next 25 years.
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Global Marketing Manager Public sector, Healthcare and Transport